Stop Creating A Fat Logo, Read This and Design A Minimalistic Logo





When it comes to logos, the less is better. This may be counterintuitive to someone who wants to get an powerful logo developed for his business however, it is not the case for the conscious designer. Logo designers are aware that logos that look "busy" barely attract attention for long enough and are easily ignored. A Minimalistic logo is much more appealing and effective. From a distance, it may seem like the larger is better. That is, however, not how things work in real life.

There was a time when excessively embellishing a logo was the trend, and there's a rationale to this. Designers would fill up logos in the past decade or two back, to explore. Technology advancements of the past had, suddenly, made numerous features available. If a designer was working with these for the first time, the templates and filters, animations, etc.. provided an opportunity to try out more and utilize more.

This created a lot of logos which appeared cluttered and plain. They expressed nothing of importance and were in a sense, voiceless. For a design to be memorable it needs to be sharpened , and specific about the point it's trying to make. We are thankful that this style was not for long, and minimalism came back for good. We look at some of the reasons why a minimalistic logo is crucial to establish a brand.

1. Attracting attention to the most important things


It is so it is easy to lose the purpose of something and lead us to five different ways. There's a reason students studying literature are required to sum up a book that they read into just a few words: the "meat" of the matter. The central theme (the wisdom) of the novel is simple to forget if we diverge away from the principal idea.


The summary summarises the information the text is trying to communicate. This is easy to understand and hence, to grasp. If the logo is comprised of seven tiny figures dancing about it can be difficult to keep track of them and we risk losing the main point. A minimalistic logo has a single idea to communicate and does this with clarity.

2. Avoiding Clutter


Humans are creatures that are claustrophobic. We do not enjoy being crowded places. Our resentment of traffic jams is proof enough of that fact. A logo that is full of numerous lines and shapes is like a traffic jam for an design. It causes no brain activity. If you stare at this logo there isn't any spark of energy and leaves the viewer with the same impression the previous one of the brand.


It also makes the viewer more confused. A minimalistic logo design can cause neurons to fire and start a discussion. People know what to look at as the point of the story is right in the front of them. As we are averse to clutter in our homes, we hate clutter in the design of our homes too.


3. Aesthetic Appeal


Minimalist logos provide a sleek and tidy feel of design. Minimalism represents cleanliness. If a desk in the office is filled with numerous items regardless of how useful they might be, they are deemed "dirty". Clean it out and putting only the most essential requirements on the desk will alter the impression of it being clean.


It is the same with the same principle for a logo. Designs that are centered and leave sufficient space around them are considered cleaner than designs that cover the entire available area. The aesthetics of a design is not a matter of rationales but rather an issue of feeling that is inspired by how they look.

4. Reducing Error Chances


Simply stated, the more data there is on the logo design the higher the likelihood to make errors. If you're asked to address a particular issue without a time limit, then you are likely to make complex or contradictory claims. If you are given only three lines to express your thoughts, it will be concise, clear and concise.


There is no one who understands this better than writers. A manuscript draft after it has been completed is edited and revised 3-4 times in a typical. Writing coaches refer to this as "killing your babies" where they're urged to remove any words they enjoy but do not need. If you find something in your design which you can cut to eliminate, take the editing axe and trim it off.

5. Better Recall


This should come as no surprise. What would you think of McDonald's logo when it featured six distorted alphabets as well as four various colors in addition to two letters? Most likely not. The world is dominated by the famous golden arches that form an "M" is the most acknowledged brand logo. The same can be said for Nike's swoosh. The memory of our brains is not enough as we'd like it to be. Our attention span even lower!


The less information people have to keep in mind, the more they'll be able remember them. A minimalistic logo will be able to enjoy a greater recall value than one that is packed with excess information. That is the essence of what will build the brand value.


6. Simplicity


A simple logo is a simple logo that speaks in one language. Imagine having to speak to someone who changes their lingo after every few words. You'll look for the first reason to leave the conversation. A complicated logo is confusing and hard to follow. It is a source of confusion and contradictory information.


The only thing needed is a unifying approach to the alphabet, colors, and characters. Remember, the renowned designer Leonardo DaVinci said, "Simplicity is the ultimate sophistication". It's easier to create complexity but difficult to bring elegance to more info your design. Some of the top logo designs on the planet such as Apple to FedEx are proof of this concept of minimalism.


It is essential to work with a group of experts in order to attain this level of maturation to your logo. Logodesignteam is one such group of talented designers who understand the value of minimalism in brand attraction. With a million plus logos designed they have plenty of experience to leverage your design to match market trends.


They've been praised by past clients for rapid turnaround time at the right price. Furthermore, the team is happy to be consulted throughout your design procedure, starting from the concept stage to the finishing touches. It is now possible to get your minimal design for minimal hassle.

You can design your own minimal logo within a couple of minutes using placeit logo maker quite easily and quickly. Check out placeit logo maker today, it is free and awesome.

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